Understanding total talent management
What is Total Talent Management?
Total talent management (TTM) is a holistic approach to workforce management that integrates both permanent employees and contingent workers into a unified strategy. Unlike traditional models that separate full time staff from external workers, TTM considers the entire workforce as a single talent pool. This includes permanent employees, contingent talent, freelancers, contractors, and gig workers. The goal is to optimize talent acquisition, deployment, and development across the organization, regardless of worker classification.
Why Organizations Are Shifting to TTM
Businesses are facing rapid changes in workforce expectations and the structure of work itself. The rise of the contingent workforce, combined with the need for agility, has pushed organizations to rethink their management strategy. TTM enables companies to respond to market demands faster, access a broader range of skills, and improve workforce solutions. By managing all talent—permanent and contingent—under one strategy, organizations can reduce costs, improve hiring outcomes, and strengthen their employer brand.
- Unified workforce management: TTM breaks down the barriers between internal HR and procurement teams, aligning processes for both permanent and contingent workers.
- Enhanced talent acquisition: Organizations can tap into both traditional and non-traditional talent pools, using direct sourcing and managed service providers (MSP) for greater flexibility.
- Improved business outcomes: With a total workforce view, companies can make better decisions about workforce planning, deployment, and development.
Key Elements of TTM
Implementing total talent management involves several core components:
- Integrated technology: Platforms that support both permanent and contingent workforce management are essential for visibility and control.
- Data-driven process: Real-time analytics help organizations measure the impact of their talent management strategy and adjust as needed.
- Collaboration: HR, procurement, and business leaders must work together to design and implement effective workforce solutions.
As the industry evolves, TTM is becoming a critical part of how organizations attract, manage, and retain human capital. To understand how technology is changing recruitment and supporting these new strategies, you can read about digital interviews and their impact on talent acquisition.
Bridging the gap between permanent and contingent workforce
Unifying Permanent and Contingent Talent for Business Agility
Organizations today are facing a complex talent landscape. The traditional boundaries between permanent employees and contingent workers are fading. Businesses are increasingly relying on a mix of full time staff, external workers, and contingent talent to remain competitive. This shift is driving the need for a total talent management (TTM) strategy that bridges the gap between these diverse workforce segments.
Historically, management of permanent employees and contingent workforce—such as freelancers, contractors, and temporary staff—has been siloed. Human resources would handle hiring and workforce management for permanent roles, while procurement teams or managed service providers (MSP) would oversee contingent workforce solutions. This separation often led to inefficiencies, duplicated processes, and missed opportunities for leveraging the full potential of the total workforce.
- Unified management: TTM brings all talent under one strategic umbrella, enabling organizations to manage both permanent and contingent workers through a single, integrated process.
- Enhanced talent acquisition: By breaking down barriers between internal and external talent pools, companies can access a broader range of skills and expertise, improving hiring outcomes and time to fill critical roles.
- Consistent employer brand: A unified approach ensures that all workers—regardless of employment type—experience the same organizational culture and values, strengthening the employer brand across the industry.
Case studies from leading organizations show that integrating contingent and permanent workforce management results in greater agility and responsiveness to business needs. For example, direct sourcing strategies allow companies to tap into contingent talent quickly, while still maintaining oversight and compliance. This approach also supports better workforce planning and human capital optimization, as leaders gain a holistic view of all available talent.
For a deeper dive into how modern solutions are transforming the way organizations manage both permanent and contingent talent, read about the evolution of talent management systems and their impact on total workforce strategies.
Leveraging technology for unified talent strategies
Integrating Technology for Seamless Talent Management
Organizations are increasingly turning to advanced technology to unify their talent management strategies. The shift towards total talent management (TTM) demands a holistic approach, where both permanent employees and contingent workers are managed through integrated systems. This is not just about efficiency; it’s about creating a consistent experience for all types of talent, whether they are full time, contingent, or external workers.
Modern workforce management solutions now offer features that bring together data from multiple sources, including direct sourcing platforms, MSPs, and procurement teams. These tools help HR and business leaders gain real-time visibility into the total workforce, supporting better decision-making and more agile hiring processes. By leveraging these technologies, organizations can:
- Streamline talent acquisition across permanent and contingent workforce segments
- Enhance workforce planning by accessing unified analytics on all employees and contingent talent
- Strengthen employer brand by ensuring a consistent candidate and worker experience
- Reduce time to hire and improve the quality of hires through automated processes
Case studies from various industries show that integrating technology into TTM strategies leads to measurable improvements in workforce agility and cost control. For example, organizations that adopt centralized platforms for workforce solutions report better alignment between HR, procurement, and business units. This alignment helps break down organizational silos, supporting a more collaborative approach to talent management.
It’s also important to recognize the role of technology in supporting compliance, risk management, and reporting. With the growing complexity of managing both permanent and contingent workers, digital solutions help ensure that organizations stay ahead of regulatory requirements and industry standards.
For a deeper look at how innovative policies are influencing workforce management, read this analysis on luxury-inspired policies in organizational management. These insights highlight how technology and strategy come together to drive meaningful change in the HR industry.
Breaking down organizational silos
Fostering Collaboration Across Departments
Breaking down organizational silos is a critical step for companies aiming to achieve a truly unified total talent management (TTM) strategy. Traditional workforce management often separates permanent employees from contingent workers, with HR, procurement teams, and business units each handling their own processes. This fragmented approach can lead to inefficiencies, duplicated efforts, and missed opportunities to optimize talent acquisition and workforce solutions. To address these challenges, organizations are increasingly adopting integrated management strategies that bring together all stakeholders involved in talent management. This includes HR, procurement, hiring managers, and even external partners such as managed service providers (MSPs). By aligning objectives and sharing data, companies can create a more agile and responsive workforce management process.- Unified data and technology: Leveraging technology platforms that centralize information on both permanent and contingent talent helps organizations gain a holistic view of their total workforce. This enables better decision-making and more effective deployment of human capital.
- Cross-functional teams: Encouraging collaboration between HR, procurement, and business leaders ensures that workforce strategies are aligned with organizational goals. This approach supports more strategic talent acquisition and management, whether for full time employees or external workers.
- Consistent employer brand: Presenting a unified employer brand to all types of workers, including contingent and permanent employees, strengthens the organization’s reputation in the industry and attracts top talent across all categories.
Adapting to changing workforce expectations
Responding to Evolving Employee and Worker Expectations
Organizations are facing a rapidly changing landscape in workforce expectations. Employees and contingent workers alike now seek more than just competitive pay. They want flexibility, meaningful work, and opportunities for growth. Total talent management (TTM) strategies are helping businesses respond to these shifts by integrating the management of permanent employees and contingent talent into a single, cohesive approach.
Today’s workforce is diverse, including full time staff, external workers, and contingent workforce solutions such as freelancers or agency contractors. Each group brings unique needs and expectations. By adopting a total workforce management strategy, companies can:
- Offer flexible work arrangements that appeal to both permanent and contingent workers
- Provide consistent access to learning and development opportunities across all talent types
- Enhance the employer brand by demonstrating a commitment to all employees and external workers
- Streamline the hiring process for both direct sourcing and managed service provider (MSP) models
Industry case studies show that organizations embracing total talent management are better positioned to attract and retain top talent. They can adapt quickly to market changes, scale their workforce up or down as needed, and deliver a more unified employee experience. This approach also enables procurement teams and HR to collaborate more effectively, ensuring that workforce management solutions align with overall business goals.
As expectations continue to evolve, the ability to deliver a seamless experience for both permanent and contingent talent is becoming a key differentiator. Companies that invest time and resources in a robust management TTM strategy are more likely to meet the demands of today’s workforce and drive sustainable business success.
Measuring the impact of total talent management
Key Metrics for Evaluating Total Talent Management
Measuring the impact of total talent management (TTM) is essential for organizations aiming to optimize their workforce strategy. With the integration of permanent employees and contingent workers, leaders need clear metrics to assess the effectiveness of their management approach.- Time to Fill: Tracking the average time required to hire both permanent and contingent talent helps organizations identify bottlenecks in their talent acquisition process. A reduction in time to fill indicates a more agile and responsive workforce management strategy.
- Cost Efficiency: Comparing the total cost of hiring, onboarding, and managing all types of workers—including external workers and full-time employees—provides insights into the financial impact of TTM solutions. This includes evaluating spend on managed service providers (MSPs) and direct sourcing initiatives.
- Quality of Hire: Assessing the performance and retention rates of both permanent and contingent talent is crucial. High-quality hires contribute to business outcomes and strengthen the employer brand, regardless of employment type.
- Workforce Utilization: Analyzing how effectively the organization deploys its total workforce, including contingent and permanent employees, reveals opportunities for better alignment with business goals and improved workforce solutions.
- Compliance and Risk: Monitoring adherence to labor regulations and internal policies across all worker categories helps mitigate risks associated with contingent workforce management.
Using Data to Drive Continuous Improvement
Organizations that leverage technology and data analytics can gain a holistic view of their workforce. By integrating data from procurement teams, HR, and talent acquisition, leaders can:- Identify trends in contingent talent usage and adjust management strategies accordingly
- Benchmark performance against industry standards and case studies
- Pinpoint gaps in workforce management and implement targeted solutions
Real-World Impact and Industry Benchmarks
Case studies from leading organizations show that a unified approach to talent management total can lead to measurable improvements in productivity, cost savings, and employee satisfaction. For example, businesses that break down organizational silos and adopt integrated workforce solutions often report:- Faster response times to changing business needs
- Greater agility in hiring both permanent and contingent workers
- Enhanced collaboration between HR and procurement teams